Seventh Generation
Seventh Generation Natural Fabric Softener
Discover the power of plant-based cleaning with Seventh Generation Natural Fabric Softener. This liquid formula, infused with a Fresh Lavender scent, leaves clothes feeling soft and static-free. It's crafted without dyes or synthetic fragrances, making it a gentle choice for your laundry. Suitable for both standard and HE washing machines, this softener is USDA Certified Biobased, EPA Safer Choice, and Leaping Bunny Certified. Embrace a more sustainable clean with its recyclable packaging and commitment to environmental responsibility.
$7.90
Owner Satisfaction
4.3
/ 5
Category Rank
250
/ 277
#250 in Fabric Softeners & Dryer Sheets
Price vs Category Average
-70%
Below average
Load Count
42
Who it's for
- Plant-Derived Formula
- Hypoallergenic and Gentle
- Eco-Conscious and Biodegradable
Who should skip it
- Less Intense Softening Power
- Higher Price Point
- Limited or Neutral Scent Options
Key Specs
Load Count
42
Formula Features
Plant Based, Dye Free
Scent Type
Floral
Container Type
Bottle
Volume
32 fl oz
Biodegradable
Yes
Cruelty-Free
Yes
Plant-Based
Yes
Features
- Leaves clothes soft and fresh
- Reduces static cling
- Plant-based formula
- Dye-free
- Suitable for standard and HE machines
- EPA Safer Choice certified
- Leaping Bunny certified
- Recyclable packaging
What customers say
Customers highly value this fabric softener primarily for its commitment to health and environmental safety. The plant-derived, hypoallergenic formula is a trusted choice for families, especially those with sensitive skin or infants. Users appreciate the unscented 'Free & Clear' option, avoiding harsh chemical fragrances. While performance delivers good softness and static reduction, some note it is milder than conventional products. This trade-off is willingly accepted as consumers prioritize non-toxic ingredients. The premium price is a consideration, yet the peace of mind offered by the ethical, transparent formulation solidifies its high standing among eco-conscious buyers.
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