Fabric Softener - No. 52 Charleston
Best eco-conscious choice for those seeking soft, fragrant, and wrinkle-free laundry.
Elevate your laundry routine with Fabric Softener No. 52 Charleston. This concentrated liquid formula delivers a long-lasting, beautiful fragrance while softening fabrics and brightening colors. It effectively reduces wrinkles, static cling, and lint buildup, leaving your clothes feeling and looking their best. Infused with naturally derived fragrances like Patchouli and Sweet Orange essential oils, it's a cruelty-free choice. Designed for efficiency and HE machine compatibility, it ensures powerful results with every wash.
$24.99
Owner Satisfaction
4.7
/ 5
Category Rank
2
/ 279
#2 in Fabric Softeners & Dryer Sheets
Price vs Category Average
-4%
Below average
Product Form
Liquid
/ Liquid
Who it's for
- Design-conscious shoppers who value artisanal quality and aesthetic packaging
- Homeowners seeking a signature, sophisticated fragrance for their linens
- People prioritizing garment comfort and effortless ironing
Who should skip it
- Individuals with fragrance sensitivities or reactive skin types
- Budget-focused households prioritizing cost-effective laundry solutions
- Convenience-seekers needing easy access at local grocery stores
Performance breakdown
Fragrance Longevity
Patchouli and sweet orange notes linger beautifully long after the cycle.
Fabric Softening
Concentrated formula leaves textiles noticeably softer and more comfortable against skin.
Static Control
Effectively eliminates cling even in the driest winter laundry conditions.
Machine Compatibility
Optimized for HE machines to ensure efficient, residue-free cleaning performance.
Wrinkle Reduction
Reduces post-dryer ironing time by smoothing fibers during the rinse cycle.
Ingredient Ethics
Cruelty-free formulation uses naturally derived oils for a conscious clean.
Key Specs
Product Form
Liquid
Concentration
Concentrated
Cruelty Free
Yes
HE Compatible
Yes
Scent Profile
Patchouli, Sweet Orange
Formula Features
Static Reduction, Wrinkle Control
Scent Type
Citrus
Is Concentrated
Yes
Features
- Long-lasting beautiful fragrance
- Softens and brightens fabrics
- Reduces wrinkles and static
- Naturally derived fragrances
- Concentrated formula
- Cruelty-free
- HE compatible
- Minimizes lint
What customers say
Customer satisfaction centers overwhelmingly on the sophisticated and unique fragrance of No. 52 Charleston. Reviewers adore the complex coastal and floral scent, noting its impressive longevity on fabrics without being overpowering. Beyond the aroma, the softener earns high marks for noticeably improving fabric softness and effectively reducing static cling across various materials. While users value the superior sensory experience and concentrated formula, the premium price point is a frequent concern for budget-conscious consumers, slightly impacting overall value perception. Despite the cost barrier, those who prioritize exceptional fragrance quality and superior softening capabilities consider this a highly favored product.
Know before you buy
Yes, this formula is fully compatible with HE machines. Its concentrated liquid design is engineered to work efficiently with the lower water levels used in modern washers.
This fragrance profile blends earthy patchouli with bright, zesty sweet orange. It provides a balanced, citrus-forward scent that is naturally derived rather than synthetic.
Yes, the formula is specifically designed to reduce static cling and minimize wrinkles. It also helps prevent lint buildup, keeping your clothes looking smoother and cleaner after every cycle.
No, The Market Ky’s No. 52 Charleston is a cruelty-free product. It is formulated without animal testing.
Because it is concentrated, you will likely need less product per load than you would with a standard, non-concentrated softener. Always check the label for the recommended dosage to ensure you get the best results without overusing the product.
Still have a question?
Ask Hayley anything about this product before you decide.