Pure Sunflower Wallpaper
Best choice for homeowners seeking timeless, historical elegance in their living spaces.
Infuse your home with the timeless artistry of the Arts & Crafts movement with the Pure Sunflower Wallpaper by Morris & Co. This exquisite wallpaper showcases a classic floral sunflower design, originally conceived by William Morris, offering a touch of sophistication and natural beauty. Crafted from high-quality non-woven paper, it features a smooth texture and a warm Taupe and Sand colorway, creating an inviting atmosphere. Its strippable nature and pre-trimmed edges ensure easier installation, making it a perfect choice for those seeking to add historical charm and elegant design to their living spaces.
$340.00
Owner Satisfaction
4.7
/ 5
Category Rank
47
/ 3037
#47 in Wallpaper
Price vs Category Average
+113%
Above average
Roll Type
Double
/ Double
Who it's for
- Modern homeowners wanting classic patterns in subtle, contemporary tones
- Quality-focused decorators prioritizing crisp, high-end print craftsmanship
- Design enthusiasts seeking timeless, historically significant wall decor
Who should skip it
- Minimalists living in small spaces with bold, existing furniture
- Budget-conscious renovators planning for large-scale room projects
- DIY beginners intimidated by complex pattern matching and installation
Performance breakdown
Design Authenticity
A faithful reimagining of William Morris’s iconic Arts and Crafts aesthetic.
Installation Ease
Pre-trimmed edges simplify alignment, though non-pasted application requires professional adhesive handling.
Material Durability
High-quality non-woven substrate offers structural integrity but lacks moisture-resistant protective coatings.
Removal Convenience
Strippable design ensures clean removal without damaging underlying wall surfaces.
Print Quality
Gravure printing delivers deep, consistent color saturation across the entire roll.
Maintenance Profile
Non-washable surface requires careful handling to avoid staining or physical damage.
Key Specs
Roll Type
Double
Repeat Type
Straight
Wallpaper Substrate Type
Non Woven
Wallpaper Print Process
Gravure Printed
Cut Type
Pre-Trimmed
Printed in
United Kingdom
Wallpaper Dimensions
32.97' L X 20.47'' W
Square Footage per Roll
56.38 sq ft
Features
- Reimagined classic William Morris design
- Features a classic floral sunflower pattern
- Rich medley of textures for fresh appeal
- Printed using Gravure process for quality
- Pre-trimmed for easier installation
- Flame retardant for safety
- Strippable for easy removal
- Non-pasted application
What customers say
Customers consistently praise the Pure Sunflower wallpaper for its exceptional design and superior quality. Reviewers describe the pattern as a stunning, authentic reproduction of the classic Morris aesthetic, noting how the rich colors and intricate details instantly elevate any space. The paper itself is frequently highlighted as heavyweight and luxurious, making the hanging process surprisingly manageable while delivering a truly premium finish. Consumers feel the investment is entirely justified by the transformative visual impact and the enduring material excellence.
Know before you buy
Since this is a non-woven, non-pasted wallpaper, you will need to apply a high-quality, professional-grade wallpaper paste directly to the wall before hanging each strip.
No, this wallpaper is not water-resistant or washable. It is best suited for dry living spaces such as bedrooms, living rooms, or hallways.
Each double roll covers approximately 56.38 square feet. Because this pattern has a 24-inch straight repeat, we recommend adding 15-20% to your total wall square footage to account for pattern matching and trimming.
Yes, this is a strippable wallpaper. When you are ready for a change, the non-woven material is designed to be pulled away from the wall in full strips, typically without needing a steamer.
The smooth texture allows the Gravure printing process to deliver crisp, clear details of the William Morris sunflower design. While the finish is smooth to the touch, the visual depth of the print creates a sophisticated, layered look.
A straight match means the pattern repeat aligns horizontally across the width of the wallpaper strips. When hanging, you will align the pattern at the ceiling line for every strip, which helps ensure the floral design flows seamlessly across the wall.
Still have a question?
Ask Hayley anything about this product before you decide.