LG
LG - 77" Class B5 Series OLED AI 4K UHD Smart webOS TV (2025)
Best large-screen OLED for immersive gaming and cinematic home entertainment.
Immerse yourself in breathtaking visuals with the LG 77" Class B5 Series OLED AI 4K UHD Smart TV. This television boasts true OLED technology, delivering perfect black levels and unparalleled contrast as each pixel illuminates independently. Designed for ultimate entertainment, it offers seamless, lag-free gaming with 4K/120Hz support and integrated cloud gaming. The smart TV functionality includes AI-driven personalization for picture and sound, plus voice assistant integration for effortless control. Experience lifelike images with support for major HDR formats and enjoy robust connectivity options.
$999.99
More OLED Series Options
LG - 48" Class B4 Series OLED 4K UHD Smart webOS TV (2024)
$1199.99
LG G3 Series OLED evo 4K UHD Smart webOS TV
$1699.00
LG 48-Inch Class OLED evo AI 4K C5 Series Smart TV
$899.99
LG OLED evo AI C5 42" 4K HDR Smart TV
$999.99
LG C6 Series 55" 4K Ultra HD OLED evo AI Smart TV
$1999.99
LG C4 Series OLED evo 4K TV
$1274.99
LG G4 MLA OLED TV
$4599.00
LG C2PUA Series 42" OLED Evo Display Smart 4K UHD TV
$896.99
65 Inch Class LG OLED evo AI G5 4K Smart TV 2025
$2196.99
LG - 77" Class C5 Series OLED evo AI 4K UHD Smart webOS TV (2025)
$2199.99
LG C6 OLED TV
$1399.97
LG OLED48C1PUB 48" OLED 4K Smart TV
$1296.99
LG OLED evo C5 4K Smart TV
$999.99
LG B4 Series 77" 4K Smart OLED TV
$799.99
LG B8 Series 55" OLED 4K HDR Smart TV
$999.99
LG GX Series OLED 4K UHD Smart webOS TV
$4499.99
LG 55" C9 Series 4K UHD OLED TV
$1199.97
LG C5A 55.2" Class 4K Ultra HD Smart OLED TV
$699.99
LG OLED55G5WUA
$3067.00
LG 97-Inch Class OLED M3 Signature Series, 4K Processor, Smart Flat Screen TV, with Wireless 4K Connectivity, Alexa Built-in (OLED97M3PUA, 2023 Model), Light Satin Silver
$7999.99
LG - 65" Class G4 Series OLED evo 4K UHD Smart webOS TV (2024)
$3399.00
LG OLED evo AI M5 4K Smart TV 2025
$4299.99
LG - 77" Class G4 Series OLED evo 4K UHD Smart webOS TV with One Wall Design (2024)
$300.00
LG - 65" Class G5 Series OLED evo AI 4K UHD Smart webOS TV with One Wall Design (2025)
$2196.99
LG C4 83 Inch Class OLED evo AI 4K Smart TV
$5399.00
LG OLED77C4PUA
$3699.00
LG - 65" Class C5 Series OLED evo AI 4K UHD Smart webOS TV (2025)
$1745.99
LG - 77" Class C3 Series OLED evo 4K UHD Smart webOS TV (2023)
$899.99
LG - 83" Class G4 Series OLED evo 4K UHD Smart webOS TV with One Wall Design (2024)
$3249.99
LG - 77" Class G5 Series OLED evo AI 4K UHD Smart webOS TV with One Wall Design (2025)
$4299.99
LG - 48" Class C4 Series OLED evo 4K UHD Smart webOS TV (2024)
$1044.99
LG 48" Class C5 Series 4K OLED evo AI - Smart TV
$1171.99
LG G4 OLED evo 4K TV
$1973.95
LG 83-Inch Class OLED evo M3 Series 4K Processor Smart Flat Screen TV
$3186.95
65-inch LG B3 Series OLED 4K TV
$1599.99
LG - 55" Class C4 Series OLED evo 4K UHD Smart webOS TV (2024)
$1234.99
LG 77-Inch Class OLED evo M3 Series Smart Flat Screen TV
$2042.96
LG - 65" Class B4 Series OLED 4K UHD Smart webOS TV (2024)
$3399.99
LG OLED77G3PUA 77 Inch Television Evo G3
$3496.99
LG G4 OLED 97 in. 4K HDR Evo Smart TV
$18996.95
"55" LG OLED 4K Ultra HD G2 Series webOS Smart TV
$24999.00
LG 65 Inch G5 Series OLED evo 4K UHD Smart webOS TV
$2196.99
LG 77 Inch G5 Series OLED evo 4K UHD Smart webOS TV
$3496.99
LG OLED65C5P 65 inch Class OLED evo AI C5 4K UHD HDR Smart TV
$1299.99
LG OLED83G3PUA 83 Inch Television Evo G3
$6499.00
Owner Satisfaction
4.6
/ 5
Category Rank
416
/ 2767
#416 in Televisions
Price vs Category Average
-77%
Below average
Display Type
OLED
/ OLED
Who it's for
- Movie lovers seeking cinematic depth and perfect black levels
- Competitive gamers needing fluid motion and responsive controls
- Budget-conscious shoppers wanting a massive premium display
Who should skip it
- Videophiles demanding the absolute best upscaling and motion processing
- Users who frequently display static news tickers or game HUDs
- Viewers watching in sun-drenched rooms needing maximum brightness
Performance breakdown
Contrast Performance
Self-illuminating pixels deliver infinite contrast and true, deep black levels.
Gaming Responsiveness
HDMI 2.1 and 120Hz support ensure fluid, lag-free competitive gameplay.
Smart Interface
WebOS provides a snappy, intuitive hub for all your streaming needs.
AI Picture Processing
Intelligent upscaling breathes new life into lower-resolution content automatically.
HDR Fidelity
Comprehensive format support ensures vibrant, true-to-life color accuracy in every scene.
Connectivity Versatility
Four high-bandwidth ports easily accommodate multiple consoles and external audio devices.
Key Specs
Display Type
OLED
Screen Size
77 inches
Resolution
4K Ultra HD
Refresh Rate
120 Hz
HDMI Inputs
4 (including HDMI 2.1 features)
HDR Support
Dolby Vision, HDR10, HLG
Audio Return Channel
eARC supported
Model Year
2025
Features
- Perfect black levels with self-illuminating OLED pixels
- Lag-free 4K/120Hz gaming with VRR and ALLM
- AI-powered picture and sound personalization
- Built-in access to cloud gaming services
- Vibrant HDR with Dolby Vision, HDR10, and HLG
- Seamless streaming with Apple AirPlay 2
- Four HDMI 2.1 ports for next-gen consoles
- Bluetooth audio streaming for wireless sound
What customers say
Anticipated customer sentiment for the LG 77 inch B5 OLED centers on its expected breathtaking picture quality. Consumers will likely praise the perfect blacks, infinite contrast, and vibrant colors that create an immersive viewing experience. The AI 4K UHD processing is expected to deliver enhanced clarity and dynamic sound optimization. Furthermore, the intuitive webOS platform should ensure a seamless user experience. Positioned as an accessible entry to LG's premium OLEDs, this model is projected to offer outstanding value. It is expected to continue LG's legacy of excellence, providing a highly satisfying home entertainment upgrade for many users.
Know before you buy
Unlike LED TVs that use a backlight, the B5 Series features self-illuminating pixels that turn off completely to create perfect black levels. This results in infinite contrast and more vibrant, accurate colors that make images look significantly more lifelike.
Yes, it is highly capable for gaming. It supports 4K resolution at 120Hz, along with Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) to ensure smooth, tear-free gameplay with minimal input lag.
Yes, the B5 Series supports Dolby Vision, HDR10, and HLG. This ensures you get the best possible picture quality from a wide range of streaming services, Blu-rays, and gaming consoles.
You can connect a soundbar via the eARC-supported HDMI port for high-quality audio transmission. For private listening, the TV also features Bluetooth audio streaming, allowing you to pair wireless headphones directly.
The TV uses built-in AI to analyze the content you are watching and automatically adjust the picture and sound settings. This helps optimize clarity, color, and audio balance in real-time based on the specific scene.
Yes, it comes equipped with four HDMI 2.1 ports. This allows you to connect multiple next-generation consoles or devices simultaneously while taking full advantage of high-bandwidth features like 4K/120Hz gaming.
Still have a question?
Ask Hayley anything about this product before you decide.