Samsung
77" S90C OLED 4K Smart TV
Best large-screen OLED for immersive home cinema and gaming enthusiasts.
Experience the brilliance of Samsung OLED technology with the S90C 4K Smart TV. Featuring over 8 million self-lit pixels and advanced 4K AI processing, this TV delivers stunning brightness, vibrant color accuracy, and breathtaking contrast for a truly lifelike picture. Immerse yourself in cinematic sound with Dolby Atmos and enjoy audio that tracks the action with Object Tracking Sound Lite. With an ultra-wide viewing angle and AI upscaling to enhance your content, the S90C offers a superior and comfortable viewing experience, adapting to your environment for optimal picture quality.
$5999.00
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Owner Satisfaction
4.7
/ 5
Category Rank
75
/ 2767
#75 in Televisions
Price vs Category Average
+40%
Above average
Who it's for
- Home theater enthusiasts seeking vibrant, high-contrast cinematic visuals
- Competitive gamers requiring ultra-responsive, fluid motion performance
- Movie lovers wanting a massive, theater-like display experience
Who should skip it
- Budget-conscious shoppers prioritizing value over cutting-edge display technology
- Users displaying static content for extended daily periods
- Viewers in sun-drenched rooms needing extreme peak brightness levels
Performance breakdown
Contrast and Black Levels
Self-lit pixels deliver perfect blacks and infinite contrast for cinematic depth.
Motion Handling
Rapid response times ensure fluid action during fast-paced sports and gaming.
Upscaling Capability
AI processing breathes new life into lower-resolution content with impressive clarity.
Viewing Angles
Consistent color and brightness remain intact even from extreme off-center seats.
Audio Immersion
Object tracking creates a surprisingly wide soundstage for a slim panel.
Adaptive Performance
Smart sensors adjust brightness and tone to match your room environment.
Key Specs
Motion Rate 200 with 1ms pixel response time
Neural Quantum Processor 4K
EyeComfort Mode
Features
- Samsung OLED Technology with over 8 million self-lit pixels
- Quantum HDR OLED for exceptional detail
- Dolby Atmos support for immersive cinematic sound
- Object Tracking Sound Lite (OTS Lite) to track on-screen action
- Ultra Wide Viewing Angle for consistent picture from any seat
- AI Upscaling to upgrade content to 4K resolution
- Adaptive Picture optimizes settings based on room light and content
- EyeComfort Mode reduces blue light for comfortable viewing
What customers say
Customers consistently praise the 77 inch S90C OLED 4K Smart TV for its stunning picture quality and sleek design. Viewers are captivated by the vibrant colors, deep blacks, and impressive brightness that elevate their viewing experience. Many find it offers exceptional value, delivering premium OLED performance without the top tier price tag. The smart features are generally intuitive, contributing to an overall highly satisfying and immersive entertainment hub. This TV stands out for its visual excellence and smart investment appeal.
Know before you buy
Unlike traditional LED TVs that use a backlight, the S90C features over 8 million self-lit pixels that turn on and off individually. This allows for perfect black levels, infinite contrast, and more precise color accuracy.
Yes, the Neural Quantum Processor 4K uses AI upscaling to analyze and enhance lower-resolution content. It intelligently sharpens details and reduces noise to bring older shows and movies closer to 4K quality.
It is an excellent choice. The Ultra Wide Viewing Angle technology ensures that colors remain vibrant and the picture stays consistent, even if you are sitting off to the side rather than directly in front of the screen.
The S90C features a 1ms pixel response time and Motion Rate 200, which work together to minimize blur and ghosting. This ensures that fast-paced action remains smooth and clear during sports broadcasts or high-speed gaming.
Yes, the Adaptive Picture feature monitors your room's ambient light and the content you are watching to automatically adjust brightness and contrast. Additionally, EyeComfort Mode can reduce blue light levels to make long viewing sessions more comfortable.
While a dedicated soundbar can provide a wider soundstage, the S90C includes Dolby Atmos and Object Tracking Sound Lite. These features create a surprisingly immersive experience by directing audio to follow the movement of objects on the screen.
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$5999