Sony
Sony BRAVIA XBR A9F Master Series
Best premium display for discerning home theater enthusiasts.
Experience unparalleled realism on this 4K HDR television with innovative OLED screen - Picture Processor X1 Ultimate and Acoustic Surface Audio+ sound. This Sony BRAVIA XBR A9F Master Series TV delivers stunning visuals with its 65-inch OLED display, bringing content to life with vibrant colors and deep blacks. The advanced Picture Processor X1 Ultimate ensures exceptional image quality, while the integrated Acoustic Surface Audio+ provides immersive sound directly from the screen. Perfect for movie nights and immersive viewing experiences, this television redefines home entertainment.
$2597.00
Owner Satisfaction
4.5
/ 5
Category Rank
537
/ 2783
#537 in Televisions
Price vs Category Average
-39%
Below average
Screen Size
65
/ inches
Who it's for
- Cinephiles and discerning viewers prioritizing ultimate visual accuracy and depth.
- Users seeking integrated, high-quality audio without needing external soundbars.
- Content creators and enthusiasts demanding reference-level color accuracy and picture quality.
Who should skip it
- Budget-conscious buyers or those seeking value in the premium TV market.
- Gamers or news watchers who frequently display static logos or HUDs.
- Viewers in extremely bright environments or those prioritizing maximum HDR impact.
Performance breakdown
Contrast and Blacks
OLED technology delivers perfect, inky blacks and infinite contrast ratios.
Image Processing
The X1 Ultimate processor handles upscaling and motion with surgical precision.
Audio Fidelity
Acoustic Surface Audio+ creates a surprisingly immersive, screen-centered soundstage.
Color Accuracy
Master Series calibration ensures colors look exactly as the director intended.
Viewing Angles
The picture remains vibrant and consistent from almost any seating position.
HDR Performance
High dynamic range content pops with remarkable depth and nuanced highlights.
Key Specs
Screen Size
65 inches
Resolution
4K Ultra HD
Display Technology
OLED
Audio Technology
Acoustic Surface Audio+
Backlight Type
OLED
Features
- Innovative OLED screen for unparalleled realism
- Picture Processor X1 Ultimate for exceptional image quality
- Acoustic Surface Audio+ for immersive sound
- 4K HDR television for vibrant visuals
What customers say
Customers consistently laud the Sony BRAVIA XBR A9F Master Series for its truly exceptional picture quality and sophisticated design. Users frequently highlight the stunning visual performance, deep blacks, and vibrant colors as industry leading, creating an immersive home theater experience. The integrated sound system and minimalist aesthetic also garner significant praise, contributing to a premium feel. While acknowledging its high price, many consumers feel the unparalleled quality and design justify the investment, making it a top tier choice for serious viewers.
Know before you buy
Instead of using traditional speakers, the screen itself vibrates to produce sound. This allows the audio to emanate directly from the center of the display, creating a more natural alignment between the action on screen and the sound you hear.
The X1 Ultimate is Sony’s top-tier processor designed to detect and analyze hundreds of individual objects on screen. It intelligently enhances color, detail, and contrast in real-time, resulting in a significantly more refined and lifelike image than standard processing.
While OLED technology is famous for its perfect blacks and high contrast, it performs best in controlled lighting environments. In very bright rooms with direct sunlight, you may notice some reflections, so it is ideal for dedicated living rooms or home theater setups.
Yes, the A9F is a 4K HDR television. It is designed to handle a wide range of brightness levels, ensuring that highlights are brilliant and shadows remain detailed, which is essential for getting the most out of modern 4K movies and streaming content.
The integrated Acoustic Surface Audio+ is surprisingly capable and provides a much more immersive experience than most standard TV speakers. However, if you are a dedicated audiophile or looking for deep, cinematic bass, you may still prefer to pair it with a high-quality external sound system.
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$2597