Toshiba
Toshiba M550 Series QLED 4K UHD Smart Fire TV
Best smart television for immersive 4K entertainment and easy streaming.
Experience a stunning and immersive viewing experience with the Toshiba M550 Series QLED 4K UHD Smart Fire TV. This television brings entertainment to life with vivid, lifelike colors thanks to QLED Color technology and enhanced contrast from Full Array Local Dimming. The REGZA Engine ZR powers exceptional picture quality, while REGZA Power Audio Pro delivers deep bass and clear vocals. Enjoy content upscaled to near 4K clarity with AI 4K Upscaler and picture adaptation to your room's lighting with AI Auto View Pro. Dolby Vision HDR and Dolby Atmos create a cinematic audio-visual feast, all easily accessible through the Fire TV interface.
$769.00
Owner Satisfaction
4.2
/ 5
Category Rank
2881
/ 3734
#2881 in Televisions
Price vs Category Average
-82%
Below average
Screen Size
64.5
/ inches
Who it's for
- Viewers who appreciate vivid colors and enhanced visual depth
- Users desiring a comprehensive and user-friendly smart TV experience
- Savvy shoppers seeking premium picture quality without the premium price tag
Who should skip it
- Serious gamers or action movie buffs prioritizing ultra-smooth motion
- Critical viewers sensitive to contrast inconsistencies in dark scenes
- Families with wide seating arrangements or diverse viewing perspectives
Key Specs
Screen Size
64.5 inches
Resolution
4K (2160p)
Display Technology
QLED, LED
Backlight Type
Full Array Local Dimming
Smart Platform
Fire TV
Refresh Rate
60Hz
HDR Support
Yes
HDR Format
Dolby Vision
Features
- Vivid, lifelike colors with Quantum Dot Technology
- Enhanced contrast with Full Array Local Dimming
- Immersive Dolby Vision HDR and Dolby Atmos sound
- Powerful sound with REGZA Power Audio Pro
- Upscales content to near 4K clarity with AI
- Picture adapts to room lighting with AI Auto View Pro
- Easy access to apps with Fire TV interface
- Voice control for convenient operation
What customers say
Customers frequently praise the Toshiba M550 Series for its impressive picture quality, noting vibrant colors and sharp 4K detail that enhance viewing experiences. The integrated Fire TV platform receives consistent acclaim for its intuitive interface and seamless access to streaming services, making it remarkably easy to navigate. Many users appreciate the television's strong value proposition, finding it delivers premium features without a premium price tag. While some minor interface lags are occasionally mentioned, the overall sentiment highlights a highly satisfying blend of performance and user friendliness.
Know before you buy
Yes, the M550 includes Game Mode Plus, which is designed to optimize the display for gaming by reducing input lag and ensuring a smoother experience.
Absolutely. The TV comes with a voice-enabled remote and has Amazon Alexa built-in, allowing you to search for content, launch apps, and control smart home devices using voice commands.
The Fire TV platform provides access to a vast library of streaming services, including Prime Video, Netflix, Disney+, Hulu, and many others, all organized directly on your home screen.
Full Array Local Dimming allows the TV to control brightness in specific zones across the screen. This results in deeper blacks and brighter highlights, providing significantly better contrast than standard LED TVs.
Yes, it supports Apple AirPlay, which lets you mirror your screen or stream photos, videos, and music directly from your iPhone, iPad, or Mac to the TV.
The M550 features a 2.1 channel system with 40 watts of output and Dolby Atmos support, which provides a richer, more immersive sound than typical built-in TV speakers. While a dedicated soundbar can further enhance the experience, the onboard audio is quite capable for everyday viewing.
Still have a question?
Ask Hayley anything about this product before you decide.