Re.Lana Towel
Best luxurious comfort for an elevated daily routine.
Wrap yourself in airy plushness with the Re.Lana Towel, an environmentally conscious addition to our luxe Lana collection. This eco-friendly textile utilizes scrap cotton byproducts that would otherwise end up in a landfill while remaining every bit as absorbent as its organic cotton sibling. Just one bath towel upcycles 179g of discarded cotton, minimizing CO2 emissions and reducing the use of water and dyes. This style also includes a handy hanging loop for fast drying.
$20.00
Owner Satisfaction
4.5
/ 5
Category Rank
1242
/ 3419
#1242 in Bath Towels & Washcloths
Price vs Category Average
-56%
Below average
Material
5050
/ % recycled cotton, % virgin organic cotton
Who it's for
- Individuals seeking a spa-like experience in their daily routine
- Users prioritizing quick drying and effective post-bath comfort
- Consumers investing in long-lasting, high-quality home essentials
Who should skip it
- Budget-conscious shoppers or those needing multiple towels
- Busy individuals preferring low-maintenance laundry routines
- Shoppers who prefer in-person purchases or immediate availability
Performance breakdown
Absorbency
Retains the high-performance moisture wicking of traditional organic cotton fibers.
Sustainability Impact
Upcycles significant textile waste while drastically lowering water and dye consumption.
Drying Efficiency
Integrated hanging loop ensures rapid airflow for a fresher, faster dry.
Tactile Softness
Maintains a plush, gentle hand-feel despite the recycled material composition.
Build Quality
Traditional Japanese craftsmanship ensures long-term durability and structural integrity.
Maintenance Ease
Standard machine wash requirements make luxury care surprisingly low effort.
Key Specs
Material
50% recycled cotton, 50% virgin organic cotton
Dimensions
57" L x 31.5" W (Bath Towel XL)
Care
Machine wash cold, gentle cycle. Hang or tumble dry low.
Quick Dry Feature
Hanging loop for fast drying
Features
- Eco-friendly construction from recycled cotton
- Highly absorbent, similar to organic cotton
- Reduces environmental impact with upcycled materials
- Includes a hanging loop for quick drying
- Crafted with traditional Japanese techniques
- Soft and gentle on skin
What customers say
Customers consistently praise the luxurious softness and exceptional absorbency of these towels, noting their gentle feel against the skin. Many highlight the superior craftsmanship and durability, finding the towels maintain their plushness and performance even after numerous washes. This consistent quality and comforting experience make them a favored choice for those seeking a premium textile. The overall consensus points to a highly satisfying product that elevates everyday use.
Know before you buy
The Re.Lana towel is designed to be just as plush and absorbent as a 100% organic cotton towel. By blending 50% recycled cotton with 50% virgin organic cotton, it maintains a soft, gentle feel on the skin while providing excellent moisture absorption.
The integrated hanging loop allows you to easily hang the towel on a hook, which promotes better airflow and faster drying. This is particularly helpful for maintaining freshness and preventing the damp, musty odors that can develop in thicker bath towels.
To maintain the integrity of the recycled fibers, machine wash on a cold, gentle cycle. You can either hang it to dry or tumble dry on a low heat setting.
The Re.Lana bath towel is an XL size, measuring 57 inches long by 31.5 inches wide. It offers a generous amount of coverage compared to a standard bath towel, making it ideal for wrapping up comfortably after a shower.
By utilizing scrap cotton byproducts that would otherwise be discarded, this towel helps reduce landfill waste. The manufacturing process also significantly lowers CO2 emissions and decreases the overall consumption of water and dyes compared to producing towels from entirely new materials.
Still have a question?
Ask Hayley anything about this product before you decide.