Seventh Generation
Seventh Generation Concentrated Laundry Detergent Liquid Free & Clear Fragrance Free
Best gentle cleaner for sensitive skin and allergy prone households.
Seventh Generation Free & Clear Concentrated Laundry Detergent is a powerful, plant-based liquid detergent designed for sensitive skin. Its triple-enzyme formula effectively tackles tough stains like grass, tomato sauce, and chocolate without the use of fragrances, dyes, or artificial brighteners. Dermatologist-tested and hypoallergenic, this detergent is gentle on skin. The ultra-concentrated formula means a smaller bottle delivers impressive cleaning power, providing 53 loads per 40 oz. container. Seventh Generation is committed to sustainability, offering biodegradable products that are EPA Safer Choice Certified and cruelty-free, never testing on animals. As a Certified B Corporation, they prioritize environmental and social responsibility.
$29.94
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Owner Satisfaction
4.4
/ 5
Category Rank
957
/ 1357
#957 in Laundry Detergent
Price vs Category Average
-4%
Below average
Form
Liquid
/ Liquid
Who it's for
- Individuals with allergies, sensitive skin, or chemical sensitivities.
- Environmentally aware consumers seeking sustainable household product choices.
- Shoppers prioritizing natural, biodegradable ingredients for their household cleaning.
Who should skip it
- Households frequently dealing with heavily soiled clothes or challenging stains.
- Budget-conscious shoppers accustomed to lower-priced conventional detergents.
- Consumers who prefer purchasing all groceries from a single mainstream supermarket.
Key Specs
Form
Liquid
Scent
Fragrance-Free
Volume
40 Fl Oz (Pack of 2)
Dye-Free
Yes
Hypoallergenic
Yes
HE Compatible
Yes
Plant-Based Ingredients
Yes
Enzymes
Yes (Triple-enzyme formula)
Features
- Powerful triple-enzyme formula fights tough stains
- Free & Clear for sensitive skin
- EPA Safer Choice Certified
- USDA Certified 96% Biobased
- Concentrated formula for fewer loads
- Hypoallergenic and dermatologist tested
- Cruelty-free and no animal ingredients
- Biodegradable and plant-based ingredients
What customers say
Customers consistently praise this laundry detergent for its exceptional gentleness and effective cleaning, particularly highlighting its fragrance free and clear formulation. It is a trusted choice for individuals and families with sensitive skin or allergies, providing peace of mind. Users appreciate its ability to clean clothes thoroughly without irritating residues or strong scents. The concentrated nature also offers good value, making it an efficient option for daily laundry needs. Overall, its quality and suitability for sensitive users are frequently celebrated.
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$30