LG
LG 55" Class UA7700 Series 4K UHD Smart TV
Best smart display for effortless entertainment.
Experience stunning visuals with the LG UA77 Series 55-inch 4K UHD AI Smart TV. Featuring a direct LED backlight and HDR10 Pro, it delivers vibrant colors and deep contrasts. The Alpha 7 AI Processor Gen8 intelligently enhances picture and sound, upscaling content to near-4K quality and providing virtual surround sound. Navigate your favorite streaming services and LG Channels effortlessly with the intuitive webOS smart platform. Its sleek black finish complements any modern entertainment setup, offering a seamless and intelligent viewing experience.
$299.99
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Owner Satisfaction
4.3
/ 5
Category Rank
2183
/ 3617
#2183 in Televisions
Price vs Category Average
-93%
Below average
Screen Size
55
/ inches
Who it's for
- Viewers seeking a sharp, immersive visual experience for everyday entertainment
- Users desiring a straightforward, user-friendly interface for all their streaming needs
- Homeowners prioritizing a stylish, minimalist look for their entertainment setup
Who should skip it
- Cinephiles expecting a truly impactful, high-fidelity HDR viewing experience
- Gamers requiring ultra-smooth visuals and responsiveness for high-frame-rate play
- Audiophiles or anyone wanting robust, cinematic sound without extra equipment
Key Specs
Screen Size
55 inches
Resolution
4K Ultra HD
Display Technology
LED
Smart TV Platform
webOS
Refresh Rate
60Hz
HDR Support
HDR10 Pro
Number of HDMI Inputs
3
Number of USB Ports
2
Features
- AI-powered picture and sound enhancement
- Upscales content to near-4K quality
- Vibrant colors and deep contrast with HDR10 Pro
- Intuitive webOS smart TV platform
- Direct LED backlight for consistent brightness
- Built-in Wi-Fi 5 and Bluetooth 5.1
- Virtual 9.1.2 channel surround sound
What customers say
Customers consistently praise the LG 55 inch UA7700 Series for its stunning 4K picture quality, noting vibrant colors and sharp detail that significantly enhance viewing experiences. Many appreciate the intuitive WebOS smart platform, finding it exceptionally easy to navigate and set up. Users frequently highlight the seamless access to streaming services and the overall user friendly interface. The TV's sleek design also receives positive mentions, contributing to a premium feel. While sound quality is generally acceptable, the visual performance and straightforward operation are the standout features.
Know before you buy
Yes, this model features HDR10 Pro support, which helps deliver improved color accuracy and deeper contrast for a more vibrant viewing experience.
The TV is designed to provide a smooth gaming experience, though it operates at a 60Hz refresh rate. It is well-suited for casual gaming and standard console play.
The webOS platform provides access to all major streaming services and includes free streaming channels. LG also guarantees 5 years of software updates to keep your interface current.
Yes, it is compatible with a 200 x 300 VESA wall mount, making it easy to install on most standard mounting brackets.
The processor uses AI to upscale lower-resolution content to near-4K quality while simultaneously optimizing audio settings to match the specific content you are watching.
You can connect up to three devices via HDMI ports, such as gaming consoles or streaming sticks, and use the two USB ports for media playback or accessories.
Still have a question?
Ask Hayley anything about this product before you decide.
Ready to buy?
$300