Laundry Whitener + Brightener
Best effective whitener for sensitive skin and fragrance free homes.
The Unscented Company's Laundry Whitener + Brightener offers a natural alternative to harsh bleach, keeping whites brilliantly white and colors vibrant. This powerful formula effectively tackles tough stains and grease without the use of harsh chemicals. It's a conscious choice for your laundry routine, being vegan, cruelty-free, dye-free, and chlorine-free. The resealable pouch contains 1 kg (2.2 lb) of product, providing a generous amount for multiple washes and stain treatments.
$16.49
Owner Satisfaction
4.5
/ 5
Category Rank
57
/ 121
#57 in Bleach
Price vs Category Average
-17%
Below average
Weight
2.2
/ lb
Who it's for
- Individuals with fragrance sensitivities or allergies
- Consumers seeking to revive tired-looking white and colored garments
- Environmentally conscious shoppers prioritizing sustainable laundry solutions
Who should skip it
- Consumers who prefer their laundry to have a noticeable fresh scent
- Budget-conscious shoppers seeking the most economical laundry additives
- Users expecting a single product for all laundry needs
Performance breakdown
Whitening Efficacy
Restores brightness to dingy whites without relying on aggressive chlorine agents.
Fabric Safety
Gentle formula preserves fiber integrity while tackling stubborn grease and stains.
Color Preservation
Maintains vibrancy in colored garments without the risk of patchy fading.
Ingredient Purity
Excludes thousands of harmful chemicals for a truly clean laundry cycle.
Dissolution Rate
Powder dissolves reliably in standard wash cycles without leaving gritty residue.
Packaging Utility
Resealable pouch keeps the product dry and prevents messy powder spills.
Key Specs
Weight
2.2 lb
Volume
35.2 oz
Form
Powder
Scent
Unscented
Dye-Free
Yes
Color Safe
Yes
Packaging Type
Resealable pouch
Stain Fighting Feature
Tough Stain Removal
Know before you buy
Yes, this whitener and brightener is color-safe. It is designed to keep whites bright and colors vibrant without the fading effects often associated with traditional chlorine bleach.
No, this formula is completely dye-free and unscented. It is formulated without synthetic fragrances, making it a suitable choice for those with sensitivities to scents or additives.
Unlike chlorine bleach, this is a chlorine-free alternative that relies on a safer, natural-based formula. It effectively tackles grease and tough stains while remaining free from over 3,000 banned ingredients.
You can use it for both. It is effective as a laundry booster for full loads or as a targeted treatment for tough stains and grease spots.
Yes, the entire formulation is vegan and cruelty-free. It contains no animal-derived ingredients and is not tested on animals.
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Ready to buy?
$16