Grove Co. Pure Power Laundry Detergent
Best plant based cleaning for environmentally conscious households.
This powerful liquid detergent is formulated with 96% bio-based ingredients and a unique blend of 6 enzymes to effectively combat tough stains and odors. It is free from harsh chemicals, synthetic dyes, and optical brighteners, making it a gentler option for your laundry. The ultra-concentrated formula requires only a small amount per load, and the detergent comes in an FSC-certified recyclable paper carton to minimize waste. It is safe for use on both colors and whites, and compatible with all washing machines, including high-efficiency models, across all water temperatures.
$14.99
Owner Satisfaction
4.2
/ 5
Category Rank
1370
/ 1421
#1370 in Laundry Detergent
Price vs Category Average
-52%
Below average
Volume
32
/ fl oz
Who it's for
- Environmentally-aware consumers seeking sustainable household cleaning solutions.
- Families with sensitive skin or those avoiding common irritants.
- Conscious consumers desiring strong cleaning performance from natural products.
Who should skip it
- Budget-conscious shoppers accustomed to lower-priced mainstream laundry detergents.
- Individuals who prefer a wide variety of strong, artificial laundry scents.
- Shoppers who prioritize convenience and widespread availability in physical stores.
Performance breakdown
Stain-fighting efficacy
Six-enzyme blend tackles stubborn grime as effectively as conventional chemical detergents.
Eco-conscious footprint
Bio-based ingredients and plastic-free packaging set a high standard for sustainability.
Concentration efficiency
Ultra-concentrated formula maximizes cleaning power while minimizing storage space and waste.
Fabric compatibility
Gentle, dye-free chemistry keeps colors vibrant and whites bright without harsh additives.
Machine versatility
Seamless performance across all water temperatures and high-efficiency machine settings.
Ease of dispensing
Paper carton design is eco-friendly but requires care to avoid spills.
Key Specs
Volume
32 fl oz
Loads
43
HE Compatible
Yes
Dye Free
Yes
Fragrance Free
No
Eco-Friendly Certification
USDA Certified Biobased
Water Temperature Compatibility
All water temperatures
Packaging Type
Carton
Know before you buy
Yes, this detergent is fully compatible with all washing machines, including high-efficiency models.
Because the formula is ultra-concentrated, one 32-ounce carton provides enough detergent for approximately 43 loads.
Yes, the enzyme-based formula is designed to perform effectively across all water temperatures, including cold water cycles.
No, this detergent is formulated without synthetic dyes, optical brighteners, or other harsh chemicals.
Yes, the detergent comes in an FSC-certified paper carton that is designed to be recycled after use.
Absolutely. The formula is safe for both whites and colors, ensuring your clothes stay clean without compromising their appearance.
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$15