Morris & Co. x McGee & Co. Pimpernel Ink Wallpaper
Best choice for homeowners seeking a timeless, sophisticated traditional aesthetic.
Transform your living space with the Pimpernel Wallpaper, a classic design by the renowned Arts & Crafts artist William Morris. This exquisite wallpaper features an intricate pattern of foliage intertwined with delicate pimpernel flowers, a motif personally cherished and used by Morris in his own home. It beautifully embodies his dedication to handmade artistry and his signature organically rich artwork. Ideal for creating a sophisticated and enduring aesthetic in living rooms, dining rooms, or bedrooms, this wallpaper adds a touch of timeless elegance.
$378.00
Owner Satisfaction
4.6
/ 5
Category Rank
497
/ 3037
#497 in Wallpaper
Price vs Category Average
+136%
Above average
Pattern repeat
17.9
/ inches
Who it's for
- Design lovers seeking classic, historically significant patterns
- Modern homeowners wanting a refined, high-end color palette
- Interior stylists looking to create a dramatic focal point
Who should skip it
- DIY beginners intimidated by complex pattern alignment
- Budget-conscious decorators prioritizing cost-effective wall treatments
- Minimalists preferring subtle, understated room aesthetics
Performance breakdown
Design Authenticity
An iconic William Morris motif that captures true Arts and Crafts heritage.
Installation Complexity
Non-pasted application requires professional expertise for a seamless, high-end finish.
Surface Durability
Standard paper construction offers a premium feel but lacks moisture-resistant protection.
Visual Impact
Intricate floral detailing creates a sophisticated, gallery-worthy focal point in any room.
Maintenance Ease
Non-washable surface requires careful handling to preserve the delicate textured finish.
Pattern Versatility
Classic floral aesthetic adapts beautifully to both traditional and eclectic interior styles.
Key Specs
Pattern repeat
17.9 inches
Finish type
Textured
Roll width
20.5 inches
Roll length
33 feet
Coverage per roll
56 sq. ft.
Washable
False
Removable
False
Pre-pasted
False
Features
- Rich floral pattern inspired by William Morris.
- Surflex-printed for versatile application.
- Ideal for low-moisture living areas.
- Suitable for dry wall installation.
- Adds a touch of traditional elegance.
- Durable paper material.
What customers say
Reviewers overwhelmingly praise the Morris & Co. x McGee & Co. Pimpernel Ink Wallpaper for its stunning aesthetic and exceptional quality. The sophisticated Ink colorway updates the classic pattern, creating a dramatic and timeless focal point in any room. Customers consistently highlight the paper's substantial weight and luxurious texture, confirming its premium feel. While the initial investment is significant, the unparalleled visual impact and enduring design are considered strong value within the luxury decor market. The consensus is that this wallpaper is a masterpiece, delivering on its promise of sophisticated style, despite installation complexity due to the intricate pattern repeat.
Know before you buy
No, this wallpaper is not water-resistant and is not washable. It is best suited for low-moisture living areas like bedrooms, dining rooms, or living rooms.
No, this is a non-pasted wallpaper. You will need to apply the appropriate adhesive to the paper or the wall during installation.
Each roll is 20.5 inches wide and 33 feet long, providing approximately 56 square feet of coverage. Be sure to account for the 17.9-inch pattern repeat when calculating how many rolls you need for your space.
This wallpaper is not designed to be removable. It is intended for a permanent, traditional installation, so we recommend professional installation to ensure a lasting finish.
The Pimpernel wallpaper features a textured finish created through a Surflex-printing process. This adds a tactile, artisanal quality that enhances the depth of the William Morris floral design.
Still have a question?
Ask Hayley anything about this product before you decide.