Seventh Generation
2X Ultra Conc, Free & Clear
Discover Seventh Generation's 2X Ultra Concentrated Laundry Detergent in Free and Clear. This powerful, plant-based formula effectively tackles dirt and stains while being gentle on sensitive skin and the environment. It is non-toxic, biodegradable, and free from perfumes, dyes, and phosphates. Designed for efficiency, this concentrated liquid works in both HE and standard machines, reducing packaging waste. Its plant-derived enzymes ensure effective stain removal, and it's safe for septic and greywater systems, making it a responsible choice for your laundry.
$22.50
Owner Satisfaction
4.3
/ 5
Category Rank
798
/ 907
#798 in Laundry Detergent
Price vs Category Average
-28%
Below average
Form
Liquid Detergent
/ Liquid Detergent
Who it's for
- Hypoallergenic Formulation
- Plant-Derived Ingredients
- Highly Concentrated Formula
Who should skip it
- Higher Price Point
- Moderate Stain Removal
- No Residual Freshness Scent
Key Specs
Form
Liquid Detergent
Load Count
64 loads
Scent
Free and Clear of Perfumes and Dyes
Concentration Level
2X Concentrated
Hypoallergenic
Yes
Plant-Based
Yes
Dye-Free
Yes
Phosphate-Free
Yes
Features
- 2X ultra concentrated formula saves resources
- Free and clear of perfumes and dyes
- Hypo-allergenic and non-toxic for sensitive skin
- Tough on dirt and stains with plant-based enzymes
- Safe for septic and greywater systems
- Works in HE and standard washing machines
- Reduces packaging waste
- Biodegradable and eco-friendly
What customers say
Customers highly value this detergent primarily for its hypoallergenic, fragrance free formula, making it ideal for sensitive skin and households with infants. Reviewers appreciate that it cleans standard laundry effectively without irritating residues. The concentrated format also earns praise for reducing plastic waste and saving storage space. While the product excels for everyday needs, some users note that heavily soiled items or tough stains like grease require extra effort or a second wash. This occasional performance gap slightly tempers the overall value perception, despite strong brand trust regarding health and environmental integrity.
Still have a question?
Ask Hayley anything about this product before you decide.
Ready to buy?
$22