C & E

Crabtree & Evelyn evokes a strong sense of nostalgia and affection among its long-time customer base. Consumers fondly recall the brand's luxurious, high-quality bath, body, and home fragrance products, often praising their unique, natural scents and elegant packaging. Many associate the brand with indulgent self-care and thoughtful gifting. However, recent years have seen a shift in sentiment due to significant operational changes, including reduced physical retail presence and perceived changes in product availability or formulation. While the core appreciation for its heritage and classic offerings remains, there's a noticeable yearning for the 'old' Crabtree & Evelyn, with some customers expressing disappointment over the brand's evolving direction and accessibility. Overall, sentiment is a blend of deep loyalty and a touch of wistful longing for its past prominence.