BAT

Customer sentiment towards BAT is notably complex and often polarized, reflecting its deep roots in the tobacco industry alongside its strategic pivot towards 'new categories' like vaping and heated tobacco. For its traditional brands, a loyal, established consumer base values familiarity and consistent quality, often viewing these products as a personal choice. However, this loyalty exists against a backdrop of significant societal and health-driven criticism, leading to a generally negative perception from non-users and public health advocates. In its newer product segments, sentiment is more mixed; users frequently appreciate the perceived harm reduction and convenience, while others express concerns about addiction and the appeal to younger demographics. Overall, BAT navigates a challenging landscape where brand affinity among its core consumers is balanced by widespread ethical scrutiny and a push for a 'better tomorrow' that is still met with skepticism by many.