Starry

Starry, PepsiCo's lemon-lime soda, has garnered a generally positive, albeit mixed, reception since its 2023 launch. Consumers often compare its taste directly to Sprite and its predecessor, Sierra Mist. Many describe Starry as having a "crisper" or "more tart" profile, with some appreciating its use of real sugar and stevia leaf extract for a perceived less-sweet or more natural flavor. However, the stevia can be a point of contention for some, leading to discussions about aftertaste. Positioned to appeal to Gen Z with its vibrant branding, Starry is successfully establishing its own identity while aiming to capture a significant share of the lemon-lime soda market. The sentiment suggests a promising start, with many consumers willing to try and a growing base of loyal drinkers.