LG
LG 77" Class OLED B4 Series 4K UHD OLED TV
Best premium visual experience for budget conscious home theater enthusiasts.
Immerse yourself in stunning visuals with the LG 77" Class B4 Series OLED 4K Smart TV. This television delivers perfect blacks and vibrant colors thanks to its over 8 million self-emissive pixels. AI Picture Pro intelligently enhances your content, while gaming features like a 0.1ms response time and 120Hz refresh rate provide an ultra-smooth experience. Access a universe of entertainment through the intuitive webOS platform, streaming apps, and LG Channels, all supported by up to five years of software updates for lasting performance.
$1596.99
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Owner Satisfaction
4.7
/ 5
Category Rank
75
/ 3617
#75 in Televisions
Price vs Category Average
-63%
Below average
Screen Size
77
/ inches
Who it's for
- Cinephiles and discerning viewers seeking ultimate visual fidelity
- Home entertainment enthusiasts desiring a grand, enveloping visual scale
- Console and PC gamers prioritizing fluid, high-refresh-rate big-screen action
Who should skip it
- Tech enthusiasts expecting LG's absolute top-tier image and sound processing
- Viewers in sunlit rooms or those demanding the brightest HDR highlights
- Users who frequently display static logos or news tickers for many hours
Performance breakdown
Contrast and Black Levels
Self-emissive pixels deliver infinite contrast for true-to-life cinematic depth.
Gaming Responsiveness
Ultra-fast response times and high refresh rates eliminate motion blur entirely.
Smart Platform Utility
WebOS offers a streamlined interface with deep access to streaming libraries.
AI Picture Processing
Intelligent upscaling breathes new life into lower-resolution legacy content.
Software Longevity
Five years of guaranteed updates ensure the interface remains modern and secure.
Motion Handling
Native 120Hz panel provides fluid motion for sports and high-octane action.
Key Specs
Screen Size
77 inches
Resolution
4K Ultra HD
Display Technology
OLED
Smart TV Platform
webOS
Refresh Rate
120 Hz
Gaming Features
Variable Refresh Rate (VRR), 0.1ms response time, native 120Hz refresh rate
Features
- AI-powered picture perfection
- Seamless gaming with 0.1ms response time
- Stellar picture quality with over 8 million pixels
- Access streaming apps and 300+ free channels
- Up to 5 years of software updates
- Experience AI-powered picture perfection
- Relish seamless gaming with 120Hz refresh rate
What customers say
Customers consistently praise the LG 77 inch Class OLED B4 Series for its stunning picture quality and exceptional value. Viewers are captivated by the vibrant colors, deep blacks, and incredible contrast that bring content to life with remarkable clarity. Many feel this television delivers a premium viewing experience typically found at much higher price points, making it an outstanding investment for those seeking top tier visual performance without compromise. Its sleek design also earns appreciation.
Know before you buy
Unlike standard LED TVs that use a backlight, OLED technology features self-lighting pixels that turn off completely to create perfect blacks. This results in infinite contrast and more vibrant, accurate colors.
Yes, it is well-suited for gaming. It features a native 120Hz refresh rate and a 0.1ms response time, which helps eliminate motion blur and input lag during fast-paced gameplay.
The TV runs on webOS 24, which provides a user-friendly interface for streaming apps like Netflix, Disney+, and Hulu. It also includes access to over 300 free channels via LG Channels and is guaranteed to receive software updates for five years.
Yes, it supports Dolby Vision for enhanced HDR picture quality and Dolby Atmos for immersive, cinematic sound. These features work together to provide a theater-like experience at home.
The α8 AI Processor 4K automatically analyzes the content you are watching to optimize picture settings and sound quality in real time. This ensures that you get the best possible performance regardless of whether you are watching sports, movies, or news.
Absolutely. The TV features built-in voice control and is designed for seamless smart home integration, allowing you to manage compatible devices directly through the TV interface.
Still have a question?
Ask Hayley anything about this product before you decide.
Ready to buy?
$1597