Sony
Sony MASTER Series BRAVIA XR77A95L
Best premium OLED for cinephiles and serious next-gen gamers.
Immerse yourself in stunning visuals with the Sony MASTER Series BRAVIA XR77A95L, a 77-inch QD-OLED 4K UHD TV. Its self-illuminating QD-OLED panel, enhanced by the Cognitive Processor XR, delivers unparalleled contrast and vibrant colors for Sony's brightest OLED picture yet. Experience sound that comes directly from the screen with Acoustic Surface Audio+. The intuitive Google TV interface centralizes your favorite streaming content, while advanced gaming features like 4K at 120Hz, VRR, and ALLM ensure a smooth, responsive gaming experience. This TV is designed to elevate both your entertainment and gaming.
$4498.00
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Owner Satisfaction
4.8
/ 5
Category Rank
9
/ 2767
#9 in Televisions
Price vs Category Average
+5%
Above average
Display Type
QD-OLED (Quantum Dot Organic Light Emitting Diode)
/ QD-OLED (Quantum Dot Organic Light Emitting Diode)
Who it's for
- HDR fans wanting impactful highlights in bright living room environments
- Cinematic enthusiasts seeking the most vibrant and accurate color reproduction
- Viewers who prioritize smooth motion and crisp, upscaled image quality
Who should skip it
- Purists who demand absolute shadow detail in dark movie scenes
- Budget-conscious shoppers looking for the best value per inch
- Hardcore gamers juggling multiple high-end consoles and sound systems
Performance breakdown
Picture Contrast
QD-OLED technology delivers perfect blacks and unmatched color depth.
Gaming Responsiveness
Low latency and high refresh rates ensure fluid, competitive gameplay.
Audio Fidelity
Acoustic Surface technology creates immersive sound directly from the display.
Smart Interface
Google TV offers a seamless, intuitive hub for all streaming services.
Motion Handling
Cognitive Processor XR eliminates blur during fast-paced action sequences.
Cinematic Accuracy
IMAX Enhanced and calibrated modes provide a true theater-like experience.
Key Specs
Display Type
QD-OLED (Quantum Dot Organic Light Emitting Diode)
Resolution
3840 x 2160 pixels (4K UHD)
Screen Size
77 inches
Refresh Rate
120Hz with XR OLED Motion
HDMI Inputs
4 (Two supporting 4K/120Hz, VRR, ALLM)
HDMI Version
HDMI 2.0, HDMI 2.1
USB Ports
2
Connectivity
Dual-band Wi-Fi 6 (802.11ax), Ethernet port
Features
- QD-OLED panel for infinite contrast and vibrant colors
- Cognitive Processor XR for enhanced picture processing
- Acoustic Surface Audio+ turns the screen into a speaker
- Google TV for seamless content aggregation
- BRAVIA CAM for video chat capabilities
- Optimized for next-gen gaming with VRR and ALLM
- IMAX Enhanced certification for cinematic viewing
- Netflix Adaptive Calibrated Mode for accurate streaming
What customers say
Customers overwhelmingly celebrate the Sony BRAVIA XR77A95L for its stunning picture quality, establishing it as a premium home theater benchmark. The revolutionary QD-OLED panel delivers unparalleled color volume, exceptional brightness, and perfect blacks, creating a deeply immersive experience. Reviewers consistently praise the proprietary XR Processor for industry-leading motion handling and superior upscaling, making all content look remarkably clean. The out-of-the-box color accuracy is a major highlight, minimizing calibration needs. While the investment is significant, enthusiasts view the A95L as worthwhile for demanding the absolute best in visual fidelity and processing power. Satisfaction with the visual performance is profound.
Know before you buy
The QD-OLED panel combines OLED's self-illuminating pixels with Quantum Dot technology. This allows the TV to produce significantly higher peak brightness and a wider color gamut compared to traditional OLED panels, resulting in more vibrant images even in well-lit rooms.
Instead of using traditional speakers located at the bottom or back of the TV, this model uses actuators behind the screen to vibrate the panel itself. This creates sound that emanates directly from the action on screen, providing a more immersive and localized audio experience.
Yes, it is well-equipped for next-gen consoles. It supports 4K gaming at 120Hz, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM) to ensure smooth, tear-free motion and minimal input lag.
While the Acoustic Surface Audio+ is impressive for built-in sound, enthusiasts looking for deep bass or a true surround sound experience may still prefer a dedicated soundbar or home theater system. The TV includes an optical digital output and HDMI eARC support for easy integration with external audio gear.
The Cognitive Processor XR mimics human vision and hearing by analyzing content in real-time. It optimizes picture quality by focusing on the focal points of an image, enhancing depth, contrast, and color accuracy to make the picture look more natural.
The BRAVIA XR77A95L supports HDR10, Dolby Vision, and HLG. This ensures you get the best possible dynamic range and color depth across a wide variety of streaming services and physical media.
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