Sony
Sony BRAVIA XR Z9K 75" 8K Mini LED Smart Google TV
Best premium viewing for discerning home entertainment enthusiasts.
Immerse yourself in unparalleled home entertainment with the Sony BRAVIA XR Z9K 75" 8K Mini LED Smart Google TV. This television redefines visual and auditory experiences with its Cognitive Processor XR™ and XR Backlight Master Drive, delivering exceptional contrast and brightness. Enjoy content meticulously upscaled to near 8K resolution, vibrant colors, and deeply immersive sound. Seamlessly access streaming services and manage your smart home with Google TV. Designed for discerning viewers and gamers, it boasts advanced gaming features and Dolby Vision support, complemented by the BRAVIA CAM for intelligent optimization and video calls.
$3499.99
More Sony Bravia Options
Sony - 55" class BRAVIA 7 Mini LED QLED 4K UHD Smart Google TV
$2499.99
Sony MASTER Series BRAVIA XR77A95L
$4498.00
X900H
$999.99
A9G MASTER Series OLED
$2299.99
Sony XBR-55X900F
$998.00
X800H 4K HDR LED TV
$999.99
X800H 4K HDR LED
$1299.99
Sony XBR-65X900H
$1399.99
SONY BRAVIA 5 98 Class Mini LED 4K HDR Google TV
$4498.00
Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)
$2399.99
BRAVIA XR 65” Class X95J 4K HDR Full Array LED
$1999.99
X800H 4K HDR LED Smart Android TV
$649.99
X750H 4K HDR LED TV
$749.99
X750H 4K HDR LED Smart Android TV
$599.99
Sony TV Repair Parts Kit for XBR-85X900H/XBR-85X90CH
$2297.00
Sony 85" Class X91J LED 4K UHD Smart Google TV
$2797.00
65” Class X80K 4K HDR LED TV
$849.99
55” X77CL 4K HDR LED Google TV
$589.99
BRAVIA XR A95L QD-OLED 4K HDR Google TV
$2199.99
Sony - 65" class BRAVIA XR X93L Mini LED 4K HDR Google TV
$1129.99
BRAVIA XR 65” Class A90J 4K HDR OLED
$2999.99
BRAVIA XR A90J 4K HDR OLED TV
$1999.99
Sony BRAVIA XR Z9K 8K HDR Mini LED TV
$3498.00
Sony XR75Z9K 8K Mini LED TV Bravia XR Z9K Smart HDR Television
$3498.00
Sony Bravia 3 Series LED 4K UHD Smart Google TV
$486.00
XR-A95K
$2800.00
Sony BRAVIA 8 OLED 4K HDR Google TV
$1299.99
Sony Bravia 3 4K HDR LED Smart TV
$648.00
BRAVIA 3 65” LED 4K HDR Google TV
$648.00
BRAVIA 8 II 55” QD-OLED 4K HDR Google TV
$2399.99
BRAVIA 9 65” class Mini LED QLED 4K HDR Google TV
$2499.99
Sony BRAVIA 9 75" Television
$3603.99
Sony BRAVIA 3 LED 4K UHD Smart Google TV
$499.99
BRAVIA 8 OLED 4K HDR Google TV
$1299.99
BRAVIA 5 (65-inch)
$1098.00
BRAVIA XR X95J 4K HDR Full Array LED
$4499.99
BRAVIA XR A80L OLED 4K HDR Google TV
$3999.99
Sony XBR-65A8H
$2499.99
Sony BRAVIA XR X93L
$1499.99
Sony BRAVIA 5 Mini LED 4K HDR with Google Assistant
$1099.99
BRAVIA XR X95J 4K HDR Full Array LED with Google TV
$2999.99
Bravia Master Series Z9G 8K HDR TV
$4499.99
BRAVIA 8 65” Class OLED 4K HDR Google TV
$1599.99
Sony BRAVIA XR A90J 4K HDR OLED TV
$4699.99
Sony BRAVIA XBR A9G Series XBR 77A9G
$3499.00
BRAVIA XR 65” Class X93L Mini LED 4K HDR Google TV
$1999.99
55" Sony X90J Bravia XR LED 4K Ultra HD Smart TV w/ Dolby Vision HDR & Alexa
$998.00
85" Sony Bravia XR X93L Smart TV
$734.99
Sony K65XR80 BRAVIA 8 65" 4K OLED Smart TV (2024)
$1298.00
Sony - 65" Class BRAVIA 9 Mini LED QLED 4K UHD Smart Google TV (2024)
$2498.00
Sony BRAVIA 3 LED 4K UHD Smart Google TV
$649.99
Bravia 9 Mini LED 4K Smart TV
$2498.00
Sony BRAVIA XR A80L OLED 4K HDR Google TV
$1298.00
Sony BRAVIA XR X90L
$1999.99
BRAVIA 5 98” Class Mini LED 4K HDR Google TV
$4499.99
Sony - 75" class X77L 4K HDR LED Google TV
$1099.99
Sony K75XR90 BRAVIA 9 75" 4K Mini-LED Smart TV (2024)
$3398.00
A95L Series QD-OLED 4K Smart TV
$849.99
Sony K-75S30 BRAVIA 3 75" 4K LED Television
$849.99
Sony - 48" Class BRAVIA XR A90K OLED 4K UHD Smart Google TV
$1298.00
Sony BRAVIA 3
$569.99
Sony BRAVIA 7
$1598.00
Sony - 77" Class BRAVIA XR A80L OLED 4K UHD Smart Google TV (2023)
$3799.99
Owner Satisfaction
4.7
/ 5
Category Rank
75
/ 2767
#75 in Televisions
Price vs Category Average
-18%
Below average
Screen Size
75
/ inches
Who it's for
- Discerning viewers prioritizing ultimate picture quality and detail
- Home cinema enthusiasts desiring a large, enveloping, and premium display
- Dedicated console gamers seeking a high-performance, future-proof display
Who should skip it
- Value-oriented buyers or those with strict budget limitations
- Viewers expecting a vast library of immediate, native 8K programming
- Homeowners with smaller living areas or those preferring a less dominant display
Performance breakdown
8K Upscaling Precision
Cognitive Processor XR breathes stunning detail into lower-resolution streaming content.
Contrast and Brightness
Mini LED tech delivers deep blacks and searing highlights with surgical precision.
Gaming Responsiveness
Low latency and high refresh rates satisfy even the most demanding gamers.
Smart Ecosystem Integration
Google TV offers a seamless, intuitive interface for all your favorite apps.
Acoustic Performance
Multi-Audio technology creates a surprisingly wide and immersive soundstage.
Viewing Versatility
Anti-reflective coating ensures a clear picture even in brightly lit rooms.
Key Specs
Screen Size
75 inches
Resolution
8K Ultra HD
Display Technology
LCD
Smart TV Platform
Google TV
Refresh Rate
120 Hz
HDR Support
Yes
HDMI Ports
4
USB Ports
2
Features
- Cognitive Processor XR for lifelike picture and sound
- XR Backlight Master Drive for ultimate contrast
- Upscales content to near 8K resolution
- Immersive sound with Acoustic Multi-Audio
- BRAVIA CAM for optimized viewing and video chat
- Advanced gaming features (4K/120, VRR, ALLM)
- Google TV with Google Assistant
- Wide viewing angles and anti-reflective screen
What customers say
Customers consistently praise the Sony BRAVIA XR Z9K for its breathtaking picture quality, particularly the stunning 8K resolution and vibrant Mini LED display. The immersive viewing experience is frequently highlighted, with users appreciating the deep blacks and brilliant brightness. Its sophisticated design seamlessly integrates into modern living spaces, enhancing the aesthetic appeal. While the premium price point is acknowledged, the consensus leans towards it being a worthwhile investment for those seeking the pinnacle of home entertainment, emphasizing its superior performance and robust build. The intuitive Google TV interface also receives positive remarks for ease of use.
Know before you buy
Mini LED technology uses significantly smaller LEDs than traditional backlighting, allowing for much tighter control over brightness and contrast. Combined with the XR Backlight Master Drive, this results in deeper blacks and higher peak brightness, preventing the 'blooming' effect often seen in high-contrast scenes.
Yes. The Cognitive Processor XR uses intelligent upscaling to analyze and enhance lower-resolution content, bringing it closer to 8K quality. While it won't turn standard definition into native 8K, it ensures your existing library looks sharp and detailed on the larger display.
Absolutely. It supports 4K gaming at 120Hz, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM). These features work together to minimize input lag and screen tearing, providing a smooth, responsive experience for fast-paced titles.
The BRAVIA CAM optimizes your picture and sound settings based on where you are sitting in the room. It also enables gesture controls and video chat, and can even dim the screen if it detects you have walked away to save energy.
The TV measures approximately 65.79 inches in width. Including the stand, the depth is 15.62 inches and the height is 39 inches, so you will need a sturdy media console that can support both the footprint and the 108.2-pound weight of the unit.
Yes, it runs on Google TV, which features built-in Google Assistant for voice control. It is also compatible with Apple AirPlay, allowing you to easily stream content from your iPhone, iPad, or Mac directly to the screen.
Still have a question?
Ask Hayley anything about this product before you decide.