Sony
Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)
Best large-screen OLED for cinephiles seeking a premium home theater experience.
Experience cinematic brilliance with the Sony BRAVIA 8 OLED Smart Google TV. This 77-inch TV boasts over 8 million self-lit pixels for perfect blacks and vibrant colors, powered by the intelligent XR Processor. Enjoy immersive audio that emanates directly from the screen, and access a universe of entertainment with the integrated Google TV platform. Its slim design complements any modern home theater, making it the ideal centerpiece for an engaging viewing experience.
$2399.99
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Owner Satisfaction
4.7
/ 5
Category Rank
75
/ 2767
#75 in Televisions
Price vs Category Average
-44%
Below average
Model
7780
/ KXR
Who it's for
- Cinemaphiles seeking true-to-life color and deep, cinematic contrast
- Viewers wanting sound perfectly synced with on-screen action
- Gamers and streamers needing a versatile, high-performance smart hub
Who should skip it
- Budget-conscious shoppers looking for more affordable display options
- Owners of sun-drenched rooms needing extreme screen brightness
- Users who frequently display static images or news tickers
Performance breakdown
Contrast Performance
Self-lit pixels deliver infinite contrast and true, deep black levels.
Processing Power
The XR Processor intelligently upscales content for exceptional visual clarity.
Gaming Capability
HDMI 2.1 support ensures smooth, high-frame-rate performance for modern consoles.
Audio Immersion
Screen-integrated sound creates a remarkably direct and localized audio experience.
Smart Interface
Google TV provides a fluid, intuitive hub for all streaming services.
Design Aesthetic
The ultra-slim profile offers a sophisticated look for any living space.
Key Specs
Model
K77XR80
Display Technology
OLED
Resolution
4K Ultra HD
Screen Size
77 inches
Refresh Rate
120 Hz
HDR Format Support
Dolby Vision
HDMI Version
HDMI 2.1
Smart TV Operating System
Google TV
Features
- Expansive 77-inch 4K OLED display
- Immersive sound projected from the screen
- Intelligent XR Processor for superior picture quality
- Perfect blacks and vibrant, lifelike colors
- Seamless Google TV smart platform integration
- Dolby Vision and Atmos support for cinematic immersion
- HDMI 2.1 for next-gen gaming performance
- Slim and elegant design for modern interiors
What customers say
Customers overwhelmingly praise the Sony BRAVIA 8 OLED for its breathtaking picture quality. The hallmark Sony OLED technology delivers incredibly deep blacks and vibrant colors, offering exceptional contrast that truly elevates content. Users appreciate the stunning clarity of the 4K UHD resolution and the remarkable upscaling of lower resolution sources. Beyond visuals, the integrated Google TV platform is noted for its intuitive interface and seamless smart home integration. The TV's sleek, minimalist design is also frequently lauded. While acknowledged as a premium purchase, buyers feel the unparalleled performance and cinematic home experience fully justify the investment, leading to high overall satisfaction.
Know before you buy
The BRAVIA 8 uses self-lit pixels that can turn off completely, resulting in perfect black levels and infinite contrast. This creates a much deeper, more lifelike image compared to LED TVs, which rely on a backlight that can cause light bleed in dark scenes.
Yes, it features HDMI 2.1 ports and a 120Hz refresh rate, which are essential for smooth, high-frame-rate gaming. It is designed to handle the latest gaming standards, ensuring minimal input lag and fluid motion.
This model uses Acoustic Surface Audio+, which vibrates the screen itself to produce sound. This ensures that dialogue and sound effects appear to come directly from the action on screen rather than from the bottom or sides of the frame.
Google TV is highly intuitive and aggregates content from all your major streaming services into one personalized home screen. It also includes built-in Google Assistant, allowing you to search for movies or control your smart home devices using just your voice.
While OLED TVs are best known for their performance in controlled lighting, the BRAVIA 8 is engineered to maintain excellent color accuracy and contrast in moderately lit rooms. However, if your room has direct sunlight hitting the screen, you may want to consider using curtains or blinds to get the best possible picture quality.
Yes, it supports both Dolby Vision for enhanced HDR picture quality and Dolby Atmos for immersive, object-based surround sound. This combination ensures you get a cinematic experience that stays true to the creator's intent.
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