Sony
BRAVIA XR A90J 4K HDR OLED TV
Best premium display for discerning home theater enthusiasts.
Experience unparalleled picture quality with the Sony BRAVIA XR A90J 4K HDR OLED TV. Powered by the revolutionary Cognitive Processor XR™, this TV understands how humans see and hear, delivering intense contrast with pure blacks and natural colors. XR Triluminos Pro™ brings billions of accurate colors to life, while XR OLED Contrast Pro™ provides ultimate blacks and the brightest-ever OLED picture for immersive depth and realism. Enjoy a seamless smart TV experience with Google TV, and elevate your gaming with support for 4K/120fps and VRR. This TV is designed to redefine your viewing experience.
$1999.99
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Owner Satisfaction
4.7
/ 5
Category Rank
35
/ 2767
#35 in Televisions
Price vs Category Average
-53%
Below average
Screen Size
55
/ inches
Who it's for
- Viewers seeking the absolute best cinematic and immersive picture quality.
- Audiophiles and movie lovers desiring truly immersive, synchronized audio experiences.
- Discerning viewers who appreciate cutting-edge technology enhancing realism and immersion.
Who should skip it
- Shoppers with strict budgets or those seeking more affordable high-performance options.
- Gamers or news watchers displaying static logos for extended periods.
- Users with extremely bright viewing environments or direct sunlight exposure.
Performance breakdown
Picture Contrast
OLED technology delivers perfect blacks and stunning, lifelike depth.
Color Accuracy
Triluminos Pro processing renders natural, vibrant hues with incredible precision.
Gaming Performance
High refresh rates and VRR support ensure smooth, responsive competitive play.
Smart Interface
Google TV offers a seamless, intuitive hub for all streaming content.
Upscaling Capability
Cognitive processing intelligently refines lower-resolution content for a sharper image.
Cinematic Immersion
IMAX Enhanced certification brings a true theater-like experience into your home.
Key Specs
Screen Size
55 inches
Resolution
4K Ultra HD
Display Technology
OLED
Smart TV Platform
Google TV
HDR Support
Yes
HDR Format Support
HDR10, Dolby Vision, HLG
HDMI Input
Yes
USB Ports
Yes
Features
- Cognitive Processor XR™ for human-like vision and sound
- XR Triluminos Pro™ for billions of accurate colors
- XR OLED Contrast Pro™ for ultimate blacks and brightness
- Google TV smart platform
- Supports 4K/120fps and VRR for gaming
- IMAX Enhanced for cinematic experience
- Compatible with AirPlay 2 and HomeKit
What customers say
Customers consistently praise the exceptional picture quality, particularly the vibrant colors, deep blacks, and stunning contrast that OLED technology delivers. The sophisticated design and premium build are frequently highlighted, contributing to a truly immersive viewing experience. Many consider it a benchmark for home theater, appreciating its visual fidelity and elegant aesthetic. Its performance is often described as breathtaking, making it a top choice for discerning viewers seeking an unparalleled visual experience.
Know before you buy
Unlike traditional processors that adjust color and contrast globally, the Cognitive Processor XR analyzes multiple picture elements simultaneously, mimicking how the human eye focuses. This results in more natural depth, realistic textures, and sound that aligns precisely with the action on screen.
Yes, it is highly capable for gaming. It supports 4K resolution at 120fps and Variable Refresh Rate (VRR), which helps eliminate screen tearing and stuttering for a smoother, more responsive gameplay experience.
Yes, the A90J is compatible with both Apple AirPlay 2 and HomeKit. You can easily stream content from your iPhone or Mac directly to the TV and integrate it into your Apple Home smart ecosystem.
Absolutely. The TV features built-in Google Assistant, allowing you to use your voice to search for content, control smart home devices, or adjust settings without needing a remote.
The A90J supports HDR10, HLG, and Dolby Vision. This ensures you get the best possible picture quality from a wide range of streaming services and physical media that utilize these high-dynamic-range formats.
This technology optimizes the OLED panel to deliver deeper, more accurate blacks while simultaneously boosting peak brightness in highlights. It creates a wider dynamic range, making images appear more three-dimensional and lifelike.
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Ready to buy?
$2000