Sony
Sony BRAVIA XR X90L Series
Best premium display for immersive home entertainment.
Experience breathtaking visuals with the Sony BRAVIA XR X90L Series TV. Powered by the Cognitive Processor XR, it intelligently optimizes picture and sound for a lifelike viewing experience. Full Array LED backlight technology and XR Triluminos Pro deliver exceptional contrast and vibrant, natural colors. This premium smart TV features Google TV for seamless access to your favorite streaming services and voice control. Gamers will love the exclusive PlayStation 5 features and HDMI 2.1 support for advanced gameplay. Immerse yourself in cinematic sound with Dolby Atmos and enjoy exclusive content through the BRAVIA CORE app.
$1498.00
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Owner Satisfaction
4.6
/ 5
Category Rank
512
/ 3617
#512 in Televisions
Price vs Category Average
-65%
Below average
Screen Size
75
/ inches
Who it's for
- Viewers prioritizing lifelike picture quality and immersive cinematic experiences.
- Gamers seeking responsive, high-fidelity visuals for their PlayStation 5 or Xbox Series X.
- Consumers watching HDR movies and shows in various lighting conditions.
Who should skip it
- Critical viewers sensitive to light bleed around bright elements in dark scenes.
- Households with wide seating arrangements or frequent off-axis viewing.
- Enthusiasts accustomed to OLED's absolute black performance and infinite contrast.
Key Specs
Screen Size
75 inches
Brand
Sony
Display Technology
LED
Resolution
4K Ultra HD
Refresh Rate
120 Hz
Backlight Type
Full Array Local Dimming
HDR Support
Dolby Vision
Gaming Features
Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM)
Features
- Lifelike picture with Cognitive Processor XR
- Full Array LED contrast and color
- Premium Smart TV with Google TV
- Exclusive PlayStation 5 gaming features
- HDMI 2.1 for high-performance gaming
- Immersive cinematic content support
- Immersive cinematic content support
- Elevated audio with Dolby Atmos
- Elevated audio with Dolby Atmos
- BRAVIA CORE streaming service included
- BRAVIA CORE streaming service included
What customers say
Customers consistently praise the Sony BRAVIA XR X90L Series for its exceptional picture quality and impressive value. Viewers frequently highlight the vibrant colors, deep contrast, and remarkable brightness, making movies and sports truly immersive. The intelligent processing enhances clarity and motion, delivering a superior visual experience. Many feel this television offers a premium viewing experience without the top tier price tag, representing a smart investment for those seeking high end performance. Its intuitive smart features also contribute to a highly satisfying user experience.
Know before you buy
The X90L includes exclusive features like Auto HDR Tone Mapping and Auto Genre Picture Mode, which automatically adjust the TV's settings to match your PS5 for the best possible visual output. It also supports HDMI 2.1 features like 4K/120Hz, VRR, and ALLM to ensure smooth, responsive gameplay.
Full Array LED technology uses a grid of LEDs behind the entire screen rather than just at the edges. This allows the TV to dim or brighten specific zones, resulting in deeper blacks, higher contrast, and more precise light control for a more lifelike image.
Yes, the X90L runs on Google TV, which features built-in Google Assistant for voice control. It is also compatible with Apple AirPlay, allowing you to stream content easily from your Apple devices.
BRAVIA CORE is a dedicated streaming service for Sony TVs that offers high-quality 4K UHD content. With this model, you receive 5 credits to redeem for new movie releases and a 12-month subscription to a library of classic films.
Yes, the X90L features a dedicated Game Menu. This centralized hub allows you to quickly adjust settings like VRR, motion blur reduction, and screen size without exiting your game or navigating through complex system menus.
The X90L uses Acoustic Multi-Audio technology, which positions sound to match the action on the screen for a more immersive experience. It also supports Dolby Atmos, providing a more expansive, cinematic soundstage than traditional downward-firing speakers.
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