Sony
Sony BRAVIA XR8B OLED 4K HDR Smart Google TV
Best immersive visuals for home cinema enthusiasts.
Experience breathtaking visuals with the Sony BRAVIA XR8B 77-inch OLED TV. This 2025 model delivers stunning 4K Ultra HD resolution and vibrant colors with its advanced OLED display, enhanced by Dolby Vision HDR. Powered by the intelligent XR Processor with AI, it optimizes picture and sound for an incredibly realistic experience. Seamlessly integrated with Google TV, you get easy access to all your favorite entertainment and smart home controls. Gamers will appreciate the optimized features for PlayStation 5 and the smooth 120Hz refresh rate.
$2098.00
More Sony Bravia Options
Sony MASTER Series BRAVIA XR77A95L
$4498.00
A9G MASTER Series OLED
$2299.99
Sony XBR-55X900F
$998.00
X800H 4K HDR LED TV
$999.99
X800H 4K HDR LED
$1299.99
Sony XBR-65X900H
$1399.99
X800H 4K HDR LED Smart Android TV
$649.99
X750H 4K HDR LED TV
$749.99
X750H 4K HDR LED Smart Android TV
$599.99
Sony TV Repair Parts Kit for XBR-85X900H/XBR-85X90CH
$2297.00
Sony 85" Class X91J LED 4K UHD Smart Google TV
$2797.00
55” X77CL 4K HDR LED Google TV
$589.99
Sony - 65" class BRAVIA XR X93L Mini LED 4K HDR Google TV
$1129.99
Sony BRAVIA XBR A9G Series XBR 77A9G
$3499.00
Sony BRAVIA XR Z9K 8K HDR Mini LED TV
$3498.00
Sony XR75Z9K 8K Mini LED TV Bravia XR Z9K Smart HDR Television
$3498.00
Class Bravia 3 LED 4K HDR TV
$848.00
Sony X91J 4K HDR Full Array LED TV
$2799.99
XR-A95K
$2800.00
Sony Bravia 3 4K HDR LED Smart TV
$648.00
Sony BRAVIA 2 II 50 Inch 4K Ultra HD Smart TV
$499.99
Sony BRAVIA 9 75" Television
$3603.99
BRAVIA 8 OLED 4K HDR Google TV
$1299.99
Sony XBR-65A8H
$2499.99
Sony BRAVIA XR X93L
$1499.99
Sony BRAVIA 5 Mini LED 4K HDR with Google Assistant
$1099.99
BRAVIA XR 65” Class X93L Mini LED 4K HDR Google TV
$1999.99
55" Sony X90J Bravia XR LED 4K Ultra HD Smart TV w/ Dolby Vision HDR & Alexa
$1299.99
85" Sony Bravia XR X93L Smart TV
$734.99
BRAVIA XR X95J 4K HDR Full Array LED with Google TV
$2999.99
Sony BRAVIA XR A90J 4K HDR OLED TV
$4699.99
Sony - 48" Class BRAVIA XR A90K OLED 4K UHD Smart Google TV
$1398.00
BRAVIA XR 65” Class X95J 4K HDR Full Array LED
$1999.99
BRAVIA XR 65” Class A90J 4K HDR OLED
$2999.99
BRAVIA XR A90J 4K HDR OLED TV
$1999.99
BRAVIA XR X95J 4K HDR Full Array LED
$4499.99
Sony BRAVIA 3 LED 4K UHD Smart Google TV
$649.99
Bravia 9 Mini LED 4K Smart TV
$2498.00
85” class X77CL 4K HDR LED Google TV
$1999.99
BRAVIA 8 OLED TV, 55-inch
$1298.00
Sony XBR65X950G
$4499.99
Sony BRAVIA 3 LED 4K HDR Google TV
$848.00
Sony BRAVIA 2 II LED 4K HDR Smart Google TV
$498.00
Sony XBR-55X800G
$620.00
Sony BRAVIA XR X90L Series
$1999.99
BRAVIA XR X90L Full Array LED 4K HDR Google TV
$1199.96
BRAVIA 3 65” LED 4K HDR Google TV
$649.99
BRAVIA 3 65” LED 4K HDR Google TV
$648.00
BRAVIA 7 75” Mini LED QLED 4K HDR Google TV
$1998.00
Sony Bravia 3 Series LED 4K UHD Smart Google TV
$486.00
Sony BRAVIA 7
$1598.00
BRAVIA 3 75" LED 4K HDR Google TV
$849.99
BRAVIA 2 II 75” class 4K HDR LED Google TV
$799.99
BRAVIA 2 II 65” 4K HDR LED Google TV
$669.99
Sony 75-inch BRAVIA XR70 Mini LED QLED 4K HDR Google TV
$1999.99
Sony BRAVIA 2 II LED 4K HDR Smart Google TV
$769.99
BRAVIA XR A95L QD-OLED 4K HDR Google TV
$2799.99
Sony BRAVIA XR A75L 65” 4K OLED Google TV
$1499.99
Sony Bravia 8 QD-OLED 4K HDR Google TV
$1099.99
Sony Bravia 2 II LED TV
$668.00
Sony 32 Inch 720p HD LED HDR TV W830K Series
$287.39
Sony BRAVIA W830K
$298.00
XBR-65A8G
$1598.00
Sony BRAVIA XR A80J OLED 4K Smart Google TV
$4384.58
Sony K-50S30 BRAVIA 3
$599.99
BRAVIA 2 II 50 class 4K HDR LED Google TV
$499.99
BRAVIA 2 II 50 class 4K HDR LED Google TV
$498.00
BRAVIA 8 65” Class OLED 4K HDR Google TV
$1598.00
65" Sony A80K TV
$1298.00
Sony 55 Inch BRAVIA XR8B OLED 4K Ultra HD TV
$1098.00
Sony BRAVIA 8 II 65 Inch TV
$1098.00
75" Class X80K 4K HDR LED TV
$1199.99
BRAVIA 9 65” class Mini LED QLED 4K HDR Google TV
$2499.99
BRAVIA 9 65” class Mini LED QLED 4K HDR Google TV
$1699.99
Sony 65" Class X80K 4K UHD Smart Google TV
$669.60
Sony BRAVIA XR Z9K 75" 8K Mini LED Smart Google TV
$3499.99
Sony BRAVIA XR X90L Series
$1498.00
Sony - 65" Class BRAVIA 9 Mini LED QLED 4K UHD Smart Google TV (2024)
$2498.00
BRAVIA 9 65” Mini LED QLED 4K HDR Google TV
$1598.00
Sony Bravia XR 75" X90L 4K HDR Full Array LED Smart TV 2023
$2999.99
BRAVIA 5 98” Class Mini LED 4K HDR Google TV
$4498.00
Sony BRAVIA 3 LED 4K UHD Smart Google TV
$499.99
Sony BRAVIA 7 Mini LED QLED 4K HDR Smart Google TV
$1398.00
Sony 55" Class Bravia 7 Series QLED Mini-LED 4K UHD Smart Google TV
$1398.00
Sony BRAVIA 7
$1398.00
Sony - 55" class BRAVIA 7 Mini LED QLED 4K UHD Smart Google TV
$1398.00
Sony Bravia 7 K75XR70
$1998.00
BRAVIA XR A95L QD-OLED 4K HDR Google TV
$3498.00
Sony K-75S30 BRAVIA 3 75" 4K LED Television
$798.00
Sony BRAVIA 2 II 75" 4K HDR Smart LED TV
$798.00
Sony BRAVIA 2 II 65" 4K HDR Smart LED TV
$668.00
BRAVIA 2 II 65 class 4K HDR LED Google TV
$669.99
Sony BRAVIA 2 II LED TV
$668.00
BRAVIA XR8B 77” Class OLED 4K HDR Google TV
$1998.00
Sony - 77" Class BRAVIA XR A80L OLED 4K UHD Smart Google TV (2023)
$3799.99
Sony Bravia 8 4K OLED Google TV
$2398.00
Sony - 77" Class BRAVIA 8 OLED 4K UHD Smart Google TV (2024)
$2398.00
Sony BRAVIA 8 II
$2399.99
Sony Bravia 5 K65XR50
$1098.00
Sony BRAVIA 2 II 43" Class 4K HDR LED Google TV
$399.99
32” Class W830K HD LED HDR TV
$298.00
Sony Bravia 2 II Series LED 4K UHD Smart Google TV
$398.00
Sony BRAVIA XR8B OLED 4K Google TV
$1098.00
SONY Bravia XR80M2 QD-OLED TV
$2398.00
A80L OLED (XR-65A80L) 4K OLED HDR TV
$1598.00
"55" Sony Bravia XR A80L Smart TV
$1894.22
55" Sony A80K TV"
$1299.99
Sony KDL-40EX600
$999.99
XR-55A95L
$1298.00
Sony BRAVIA 8 OLED 4K HDR Google TV
$1298.00
Sony K75XR90 BRAVIA 9 75" 4K Mini-LED Smart TV (2024)
$3398.00
75" Sony 4K X85K
$1299.99
Sony BRAVIA 3
$498.00
Sony BRAVIA 7
$1598.00
Sony BRAVIA FWD-77A95L 77" 4K Ultra HD HDR QD-OLED Professional Display
$849.99
Owner Satisfaction
4.7
/ 5
Category Rank
75
/ 3617
#75 in Televisions
Price vs Category Average
-51%
Below average
Screen Size
77
/ inches
Who it's for
- Viewers prioritizing cinematic immersion and visual fidelity.
- Consumers seeking a truly immersive and natural audiovisual experience.
- Users desiring a comprehensive and user-friendly smart entertainment hub.
Who should skip it
- Budget-conscious shoppers or those seeking maximum value per dollar.
- Gamers or news watchers with static on-screen elements for extended periods.
- Viewers primarily watching in sun-drenched rooms or bright environments.
Key Specs
Screen Size
77 inches
Resolution
4K Ultra HD
Display Technology
OLED
Refresh Rate
120 Hz
Smart TV Platform
Google TV
HDMI 2.1 features
4K/120, VRR, ALLM, SBTM
Audio Technology
Dolby Atmos
Voice Assistant
Google Assistant
Features
- Immersive OLED display with pure blacks and vibrant colors
- Intelligent XR Processor with AI for enhanced picture and sound
- Google TV platform for seamless entertainment access
- Optimized for next-gen gaming with HDMI 2.1 features
- Cinematic audio and visuals with Dolby Vision and Atmos
- Ultra-slim design for a sleek, modern look
- Clear dialogue with Voice Zoom 3 technology
- Versatile placement with a flexible four-way stand
What customers say
Customers consistently praise the Sony BRAVIA XR8B for its breathtaking picture quality, highlighting vibrant colors, deep blacks, and exceptional clarity that elevate any viewing experience. The sophisticated design, with its slim profile and premium build, seamlessly integrates into modern living spaces. Users appreciate the intuitive Google TV interface, making navigation and content discovery straightforward. While a premium investment, many feel the immersive visual performance and elegant aesthetics justify the cost, positioning it as a top tier choice for discerning viewers seeking cinematic excellence at home.
Know before you buy
This TV includes dedicated HDMI 2.1 features like 4K/120Hz, VRR, and ALLM, which ensure smooth, tear-free gameplay. It also features exclusive optimizations for the PlayStation 5, such as Auto HDR Tone Mapping, which automatically adjusts settings for the best visual output when you connect your console.
Yes, the stand is designed to be highly versatile. It can be configured in four different positions, allowing you to adjust the height or width to accommodate a soundbar or fit the TV onto smaller furniture surfaces.
The XR Processor uses AI to analyze content in real-time, focusing on how humans focus on images. It intelligently enhances textures, depth, and color saturation, ensuring that even non-4K content looks sharper and more lifelike.
The TV uses the entire screen as a speaker, which creates a very immersive soundstage that aligns audio directly with the action on screen. While it supports Dolby Atmos for a cinematic feel, those seeking deep bass for large rooms may still prefer adding a dedicated subwoofer or soundbar.
Absolutely. Because it runs on the Google TV platform, you have native access to all major streaming services like Netflix, Disney+, and Prime Video. The interface is intuitive and uses Google Assistant for quick, voice-activated searches across your apps.
Voice Zoom 3 uses AI to isolate and enhance the frequency of human speech. This makes dialogue much clearer and easier to hear, even when there is loud background music or intense action sequences happening simultaneously.
Still have a question?
Ask Hayley anything about this product before you decide.